Because of the present state of the economy, many people are leaving the corporate world, not always voluntarily. Some choose to start their own business rather than to find a position with another company. JoAnn M. Laing, author of The Janus Principle: Focusing Your Company to Sell to Small Business, offers this checklist of items that should be considered before starting a company. The Business: * Do something you are passionate about. * Then draft a vision and write a business plan. * Look at the competition. Define what makes you different. * Work on an action plan (steps needed to move from idea phase to opening day). Legal Requirements: * Check local, state and federal requirements; get any licenses, certification needed; follow government rules. * Set up a legal business structure (LLC, LLP, S or C corporation). * Register "Doing Business As" names. * Appoint a registered agent. * Protect the company's name: File business's names on a per-state basis; conduct a trademark search to ensure the company's name isn't already in use. * Obtain federal and state employer identification number (EIN). * Complete additional filings (such as amendments) as needed. * Draft internal documents (such as bylaws, operating agreement) for the business. * Talk to a lawyer about business entity, liability, etc. Personnel: * Staffing: Outsource or use free-lancers when possible; hire people who have growth bandwidth; have background checks done. Financial: * Budget: Determine how much money is needed for start-up; set up expense and revenue projections. * Research financing: Gather financial statements if looking for bank financing. * Obtain start-up capital. * Get an accountant/CPA; find out when taxes need to be paid, what expenses can be written off, etc. * Get bookkeeping software. * Learn about cash flow! * Open business checking account; get a separate bank card and online access. * Get quotes for insurance (such as general business, unemployment, workers' compensation) if needed. Outside Advice: * Find a mentor/adviser/coach. * Set up an advisory board with people who have complementary skills. * Join local associations (online or local) of professionals/business owners. * Research networking groups in your area and plan to attend one or two a week. * Visit SCORE and SBA and attend seminars for start-up businesses. Marketing: * Develop business collateral with the company name and logo: business cards, letterhead, forms, brochures, signs, ads, flyers, postcards, etc. * Determine how the business will be marketed: Online? Local? National? Online: * Search domain name to see whether it is available, then purchase it. * Set up a Web page or build a Web site. * Create an Internet presence: through writing a blog, twitter, social marketing, etc. Physical Location: * Check to determine whether it is conducive to doing business; also see what the competition is doing. * If virtual, consider where to meet clients, suppliers; set up mailing address. * Set up a communication system. Personal: * Schedule personal time to relax, exercise and keep fit. * Take time for family and friends. |